Matildas have made Australian sport history in 2015. |
Yet the question still remains: why is women's sport in Australia not fully professionalised yet?
Most will reply with that there's not a big enough market for professional sports in Australia.
Maybe that was the case five years ago but women's sport has totally taken off, and it's only going to get better.
Would you not watch our national women’s football team the Matilda's in the quarter-finals of the 2015 FIFA World Cup? What if the female cricket test Ashes series was on?
It is clear that there is no market for the highest men’s basketball competition in the country, the NBL, yet they are all professional athletes allowed to do what they love on a full-time basis. But can our women?
Essentially the total market is too small with all of the dollars soaked up by men's sport simply because that's where sponsors get the best return.
This leaves no money left for women's sport and that is unfortunately the reality.
But that is now based on ignorance from the public simply because haven't had the exposure. People have to spend money to make money and so far women's sport hasn't had anywhere near the help and infrastructure to appeal to potential sponsors.
Supporting men's sport is the status quo, but I have no doubt that everyone's reaction to last weekend's game of the netball on the weekend in the ANZ Championship final showed that people are ready to get around women's sport just as much as men's - certainly on a national level at the very least.
By incentivising the national teams making them fully professional, it presents a more viable option for young upcoming girls when it comes to the time in their lives when they must choose to completely commit to their chosen sport.
Currently none of the Matildas, Opals or Southern Stars players are full-time professional athletes.
But if they became so, it would give the opportunity for people to invest hard into their chosen sport thus improving the standard of the entire competition and watch it grow exponentially.
Then it would only be a matter of time before sponsors and broadcasters alike cotton onto the absolute untapped potential.
It's 2015 and there is no way that the discrepancy in payday is matched by a discrepancy in standard anymore.
Sally Pearson has been the most closely followed Australian athlete of the last 10 years because she's filled the void left by a lack of Australian successful male athletes.
But the Southern Stars, for example, have not received the same exposure for their success.
Therefore it's not fair to compare audiences across both genders.
Women's sport hasn't had the opportunity to have a similar audience because it isn't publicised anywhere near the same amount as their counterparts.
We are lucky enough in Australia that we can follow nearly every major elite male sport competition in the world.
However if someone wanted to follow women's cricket, football, basketball, etc., they would have to go out of their way to find a way how.
People are always going to be sucked into whatever sport is most accessible but the vicious cycle isn't necessarily reflective of a lack of interest.
I will admit that I have been guilty in the past of ignoring or struggling to find interest in some of the amazing accomplishments of our women’s sporting teams, but 2015 has certainly provided a necessary wake-up call.